Rich Brilliant Willing

Rich Brilliant Willing designs and manufactures LED fixtures for hospitality, workplace, and residential projects. Driven by technology, simplicity & creativity, the studio merges the industrial and the elegant, engineering warm, dimmable lighting solutions that are as beautiful as they are innovative. The results are intelligent and iconic, simple yet expressive. The inventory ranges from low-key staple pieces—minimalist wall-mounted sconces and ceiling fixtures—to arresting statement pieces that are as sculptural as they are functional. All RBW fixtures are UL listed, and ship from New York within 10 business days.